The Automap project was born out of a recognised business opportunity to automatically identify and record assets such as road signs, and then sell this data to two main users: Government bodies, such as Road Transport Authorities, and companies involved in GPS mapping and directions in cars.

After 2 years of research, the product became devoloped enough to enter the marketplace on a large-scale basis.  The Automap product has been very successful as a business venture with profits expected to continue growing .  A spin-off company is scheduled to take over current Automap customers in late 2012, enabling the Automap project to go back to the research phase of development.