| Presenter: | Professor Amihud Hari DASI, UniSA |
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| Dates and Venues: | 23 September, 2008 Melbourne 7 October, 2008 Adelaide |
About Quality Function Deployment (QFD) Awareness Workshop
In order to succeed in selling a new product in the market the developer must satisfy customers needs better than the competition can, while avoiding loading the product with features or qualities that the customers does not want. Although this seems to be a very trivial statement, numerous "technology-driven" products continue to be introduced, for which the junkyard becomes the only marketplace. New products often also need to incorporate features applicable to parts of the chain of supply (e.g. ease of installation). Sometimes, even one unsatisfied customer in the chain, can cause the product to fail in the market. Therefore the definition of a good set of requirements that incorporate those applicable to the supply chain as well as the functionality of the product at the very early stages of product development is a major key to the success of new products.
The Quality Function Deployment (QFD) method is a customer-driven, systematic way of defining the performance for a new product. The method produces an excellent and cost effective product performance definition. QFD serves to identify, jointly with customers or their representatives, the target values of the most critical product characteristics which will meet customer needs at the best value.
This one-day workshop will introduce and demonstrate the Quality Function Deployment (QFD) method and will allow the participants to practice some elements of the method.
Who should attend?
Anyone involved in new-product definition process including executive directors, marketing directors, business development, and R&D directors, manufacturing engineers, start-up directors, development engineers, quality managers, customers' service and support staff, and procurement managers. Sending a whole multidisciplinary team to the course to practice the methodology on a real project maximizes the benefits of this course.
Workshop Program
- Introduction
- Identification and analysis of the Voice of Customer (VOC)
- Teamwork exercise–customers needs
- Translation of the customers needs into a new product definition
- Teamwork exercise–the House of Quality
- Customer Satisfaction Rating (CSR) function
- Specification, Performance Based Specification
- Implementation: From Theory to Practice
Benefits
Participants will learn how to define new products performance. In particular they will learn how to:
- Capture, analyse, and define their customers needs
- Translate customers needs into the new product performance definition
- Apply QFD tools
- Analyse the consequences of the defined target values
- Tailor the method to the unique characteristics and processes of their organizations.
How to Register
Registration forms are available from the upcoming courses page. Please fill out the appropriate form and forward it to Industry Education (email: industryeducation@nicta.com.au, fax: (08) 8302 3115).Cancellation Policy
At least four weeks notice is required for cancellation of a place in a short course for full reimbursement. If cancellation is later than 4 weeks then the place can either be given to another person or the registrant can be provided with a credit towards other NICTA training.
About the Presenter
Prof. Amihud Hari now heads Design Speedovation Inc. He is a facilitator, consultant and instructor of New-Product Development, System Engineering and Engineering Design methods. His experience includes many applications of Engineering Design Methodologies. He also teaches Engineering Design at the Technion, Haifa, Israel and is an Associate Professor at the Defence and Systems Institute (DASI) in the University of South Australia.
Prof. Hari has 20 years of experience as an operational manager in manufacturing, research and development, and procurement, for both government and private sector industries.
Prof. Hari has published more than 40 papers on engineering design and quality methods, and he is a co-editor of the Quality Language Book. He holds a B.Sc. in Industrial Engineering, a M.Sc. in Quality Assurance and Reliability, and a Ph.D. in Engineering Design, from the Technion, Haifa, Israel.