NICTA’s Business Areas are the market sectors where we seek the majority of our use-inspiration. They provide a focus for our industry interaction and business development activities.
Our Business Areas are:
Strategic Planning For Business Areas
NICTA takes a strategic approach to planning how we can develop technologies that will have an impact in these markets. We have devised plans for each Business Area to help researchers understand the market, technology directions, technology capabilities, NICTA’s target positioning, a technology roadmap and a plan for achieving it.
1. Market Understanding
NICTA seeks to understand the markets for its research through and analysis of industry structures, the patent landscape and the competitors within the sector players.
2. Technology Directions
NICTA looks at the impact of technology in our business areas, understanding the evolution of existing technologies and the potential of disruptive technologies and impact on markets.
3. Technology Capabilities
NICTA identifies its areas of world scale research competence and related supporting compentencies.
4. Target Positioning
NICTA evaluates opportunities, the target positioning and potential for competitive positioning.
5. Technology Roadmap
NICTA develops a roadmap of technology platforms, research which underpins the platforms, related products and services to map a path forward to our research use.
6. Plan For Achieving Impact
NICTA finally develops a plan for achieving impact in our business areas through identifying who we will partner with the research we conduct and the technology and application of the research results.